Press Releases
02.04.02 - Buyers at 2300 West St. Paul Condominiums Rave About
Option Selection Technology
FOR IMMEDIATE RELEASE:
Innovative Property Developer Adds Unmatched Value to Home Buying Process
CHICAGO — February 4, 2002 — Until now, every time someone
bought a condominium unit in a new construction project they were faced
with blindly choosing unit options and praying those options looked good.
Now, Terrapin Group, is serving today’s fast-paced, tech-savvy,
urban condominium market through web-based option selection technology,
Builderfinish. Buyers at Terrapin’s Group 2300 West St. Paul project embraced
the technology and are elated to access to their selections online anytime.
"Because we’re first time homebuyers we were excited to show
our friends and family the inside of our new condo online," said
Jason and Laurie Greenspan, newly-weds who utilized the technology to
choose numerous upgrades. "It was amazing to see our kitchen online
and in 3D months before its physical completion."
The technology, from Builderfinish®, utilizes the unit floor plan
and an easy to navigate interface so the buyer can view and select finish
options. Buyers can accept and alter selections on-line while the software
automatically generates a progress report summarizing cost, logistical
and chronological data for the buyer and builder.
"We went out on a limb with Builderfinish® because we weren’t
sure if our buyers would utilize it," said David Wallach, partner
at Terrapin Group. "We found, however, that by offering our
buyers the freedom to choose options whenever/wherever; we added significant
value to our buyers."
"Another great thing about Builderfinish® is its tabulation
capability," added Jason and Laurie. "We knew how much we were
spending and could manipulate each choice to stay within our budget."
About 2300 West St.
Paul
2300 St. Paul already comes with incredible standard features such as
solid core wood doors, recessed can lighting, Decora designer-style light
switches, and marble master bathrooms with under mount sinks. Living areas
in each unit are complete with slate hearths and surrounds with finished
wooden mantels; and each kitchen will feature granite kitchen counter
tops and contemporary maple kitchen cabinets.
Each unit will have hardwood floors in the foyer, hallways, and kitchen
area and elegant carpeting in each bedroom. Indoor heated garage parking
and outdoor, secured parking will be available. The units, 2/1½
or 2/2, range from 1,026-1,236 square feet and are reasonably priced from
$226,800 to $279,800.
About Terrapin Group
Terrapin Group, LLC is an active developer in all areas of urban
and suburban real estate including single and multi-family residential
projects, retail shopping centers, industrial facilities and office complexes.
The Terrapin team consists of professionals well qualified to develop,
sell or own and manage income properties that provide sound investment
opportunities.
About Builderfinish®
Builderfinish® is a web-based application for new home Builders to
assist their customers in the selection of their options. Builderfinish®
utilizes the Buyers' floor plan, an easy to navigate interface, proprietary
3-D, a comprehensive database of products and data tabulated and ready
for reports and integration.
More information on Builderfinish® is available at www.builderfinish.com.
Click "View Our Demo" to receive the highlights of our application
or click "Test Drive Our Product" for a live demonstration.
CONTACT:
Terrapin Group
Amy Littleton
312.296.4514
amyl@littletonconsulting.com
Builderfinish® LLC
Don Eugenio
312.337.5100
eugenio@builderfinish.com
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